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Client
CaliberMind
Role
Independent Designer
SERVICES
Identity design
LOCATION
Boulder, CO / Remote
CaliberMind logo lockup.CaliberMind illustration showcasing product screens.CaliberMind illustration explaining key product features.CaliberMind illustration explaining feature hierarchy.Examples of main site webpages.
Ushering in a new era in MarTech.
To facilitate a shift in the way it delivers and positions content to revenue marketers, CaliberMind wanted to explore a redesign of its website, with the goal of uniting a variety of content types into a single platform.

It became clear that the high-level objective was in fact more broad—to unite product, brand, and content into a cohesive visual identity. The website would be a single extension of this visual integration, not a comprehensive solution in and of itself.

The visual brand identity we crafted embodies the fast, clear, direct sensibilities of CaliberMind content. Such sensibilities intentionally reflect CaliberMind’s target audience, who relentlessly key in on delivering and communicating attributable growth within their organizations. To accompany the new identity, we redesigned the main site and designed a separate content hub to support a new content strategy into 2019.
Unwrap a new holiday tradition.
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Credits
Chris Nixon, Strategy
Tricia Francis, Development