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Client
b8ta
Role
Independent Designer
SERVICES
Campaign identity design
LOCATION
San Francisco, CA / Remote
iPhone showcasing social media campaign posts.Screenshot of b8ta Facebook account page.Example of Facebook ad campaign posts.Total compilation of Facebook ad campaign posts.
Unwrap a new holiday tradition.
With a spike in consumer demand during the holiday season, Q4 presents a unique opportunity to communicate brand qualities to consumers potentially outside of a brand’s traditional base.

Beginning Thanksgiving ’18 and running through New Year’s Eve ’18, we executed a multi-channel campaign to appeal to a wider consumer base with the goal of building brand equity in b8ta’s unique in-store experience. By incorporating familiar holiday artifacts into our digital creative, we built a visual language that emphasized the tactile quality of the moments we share—the texture of ribbon and gift wrap, the weight of a picture frame, the heat from a fireplace. Special moments often marked by touch and by the experience we have in our physical environments.

Ultimately, this emphasis on touch conceptually defines and underscores b8ta’s core mission: to reinvent and revolutionize the way we experience physical retail spaces.
Google creates a new retail experience.
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Credits
Brisa Freitas, Campaign strategy
Thomas Quarre, Art direction
Sarah Wright, Social strategy
Che Holts, Photography